AI Enablement Experience Survey: project hub
Annual internal survey measuring AI usage, enablement satisfaction, and fiscal year 2027 (FY27) priorities across a global Marketing and Communications (M&C) function. Survey lead: AI and Marketing Transformation Manager.
- The problem
- Planning next year's AI enablement needed real input from a 2,000+ person function across 50+ countries.
- What I did
- I'm leading the third annual survey end to end: the framework, the questionnaire, multi-jurisdiction legal approvals, and the launch campaign.
- The result
- A live snapshot: the survey is in field through October 9, with all Works Council approvals cleared. Results to follow.
Project overview
- 2,000+
- Target respondents
- 50+
- Countries
- 13
- Survey questions
| Project detail | |
|---|---|
| Survey name | AI Enablement Experience Survey |
| Year | Year 3 (third consecutive annual survey) |
| Classification | Confidential (not anonymous) |
| Auth method | Single sign-on (SSO) with pre-loaded demographic data |
| Est. completion | ~7 minutes |
| Platform | Incumbent internal survey vendor |
| Field period | 11 days (Sep 28 to Oct 9) |
Core objectives
- Measure current AI usage across M&C
- Assess quality of enablement experience to date
- Identify barriers and unmet needs
- Capture engagement channel preferences
- Shape FY27 enablement investment priorities
- Recruit active participants for FY27 initiatives
Project team
- Managing Director
- Executive Sponsor: final sign-off authority
- Associate Director
- Senior Stakeholder: AI enablement
- AI and Marketing Transformation Manager (Survey Lead)
- End-to-end program management, legal coordination, comms strategy, roster management, project hub ownership
- Associate Manager
- Communications drafting and execution: internal social, company newsletter, champion network
- Insights and Intelligence Team (x2)
- Platform owner and roster management (cross-functional partners)
- Global Data Privacy Reviewer
- Final approval for AI sentiment analysis
Project status
Live Survey live and in field: September 28 to October 9, 2026. Snapshot as of early October; results to follow.
| Workstream | Status | Notes |
|---|---|---|
| Questionnaire | Complete | 13 questions finalized, platform configured |
| Participant Roster | Complete | 2,000+ records, 31-column structure, all fields populated |
| Works Council Approvals | All cleared | 4 approvals covering 6 EU countries, one with scoped coverage |
| Employment Legal | Closed | Full approval received |
| Data Privacy (DP) | Privacy notice sent | Includes sentiment analysis paragraph and a carve-out for the scoped jurisdiction |
| Global Privacy Review: Sentiment Analysis | Pending | Sole remaining open legal item |
| Communications | Live | All channels active for field period |
Survey framework
The measurement framework organizes 13 questions across four thematic pillars.
- Pillar 1
AI usage
Establishes baseline on current adoption and identifies who is using AI, how, and what is preventing broader uptake.
Current AI tool usage · Barriers to adoption (multi-factor matrix) · Impact on day-to-day work - Pillar 2
Enablement experience
Measures satisfaction with resources, guidance, and support provided to date.
Overall enablement satisfaction · Quality of resources and training · Confidence to apply AI in role - Pillar 3
Engagement and channels
Captures channel preferences and forum engagement patterns to optimize FY27 delivery.
AI adoption journey stage · Forum engagement frequency · Channel preference by format - Pillar 4
FY27 priorities
Forward-looking: surfaces what employees want more of, and identifies volunteers for active participation.
Priority investments for FY27 · What to keep, strengthen, or cut · Interest in active involvement
| Decision | Rationale |
|---|---|
| Confidential, not anonymous | Enables demographic segmentation (function, level, market, region) while maintaining trust with full privacy notice disclosure |
| SSO authentication + pre-loaded roster | Eliminates self-selection error in demographic fields; participant only answers survey questions |
| Sentiment analysis on open text (post-collection) | LLM-assisted thematic aggregation of free-text responses; anonymized before reporting; disabled for respondents in one scoped jurisdiction per Works Council requirements |
| Contractors included | Consistent with scope definition; tagged separately in demographic data |
| 13 questions (down from 14) | Audience sub-function question removed; estimated 7-minute completion time |
Survey questions
13 questions across four pillars. Open-text fields carry a data handling disclaimer.
Pillar 1: AI usage
Which of the following AI tools have you used in the past 3 months for work-related tasks?
Multi-select · Options: [Tool categories redacted] + None / I don't know what these tools are
How has AI impacted your day-to-day work?
Single select · 5-point scale: Significantly improved to Significantly worsened + No impact + I haven't used it
What is preventing you from using AI more in your role? Rate each barrier on a scale of 1 to 5.
Matrix (sliding scale) · Barriers: Awareness, Access, Skills/Training, Time, Trust/Confidence, Relevance to my work, Leadership support + Other (open text)
Pillar 2: Enablement experience
Overall, how would you rate your AI enablement experience so far?
Single select · 5-point scale: Excellent / Good / Neutral / Poor / Very Poor + N/A (no exposure)
How often have you engaged with AI learning and enablement activities in FY26?
Single select · 7 options: Weekly / Biweekly / Monthly / Quarterly / On Demand Only / Rarely / Never
How confident are you in your ability to apply AI tools in your current role?
Single select · 5-point scale: Very confident to Not at all confident
Pillar 3: Engagement and channels
Where are you in your AI adoption journey?
Single select · Stages: Exploring / Building foundational skills / Experimenting in my role / Actively using / Developing expertise / Unsure
What types of content or learning experiences have been most valuable to you?
Multi-select · Options: Live sessions, On-demand modules, Peer showcases, How-to guides, Use case libraries, Leadership spotlights, None + Other (open text)
What is your preferred format for receiving AI enablement content?
Multi-select · Format options + channel options
How often would you like to engage with each of the following enablement forums?
Matrix · 6 forums × 7 cadence options: Weekly / Biweekly / Monthly / Quarterly / On Demand Only / No Preference / Discontinue
Pillar 4: FY27 priorities
What should be the top AI enablement priorities for FY27? Select up to 3.
Multi-select (max 3) · Options: Role-specific use cases, Tool access and licensing, Skills training, Peer learning networks, Executive engagement, Recognition programs, Other (open text)
If we could only keep or strengthen TWO things in FY27, what should they be, and what should we stop, reduce, or consolidate?
Open response, optional · Disclaimer applies
Where would you like to be actively involved to make AI enablement more relevant, accessible, or useful?
Open response, optional · Examples: testing tools, sharing use cases, pilots, reusable assets, automation opportunities, AI champion for your team · Disclaimer applies
Legal approvals tracker
Multi-jurisdiction compliance across Works Council, Employment Legal, and Data Privacy review streams.
Status All Works Council approvals cleared. Employment Legal fully closed. Global privacy review of sentiment analysis is the sole remaining open item.
| Jurisdiction | Status | Scope / notes |
|---|---|---|
| Market A | Approved | All in-scope M&C participants included |
| Market B (three-country group) | Approved | All three markets confirmed by a single Works Council representative |
| Market C (scoped) | Approved (scoped) | Approval covers specific legal entities only; remaining entities excluded from the participant list. Sentiment analysis disabled for all respondents in this group. |
| Market D | Approved | Confirmed after follow-up |
| Review type | Reviewer | Status | Notes |
|---|---|---|---|
| Employment Legal Review | Legal Counsel (Employment) | Closed | Full approval received Sep 17 |
| Data Privacy Review (Survey) | Data Privacy Team | Submitted | Submitted via internal ticket Sep 3; privacy notice finalized and sent to platform owner Sep 25 |
| Global Privacy Review: Sentiment Analysis | Global Data Privacy Reviewer | Pending manager sign-off | Sole remaining open item. Platform compliance confirmed (existing legal clearances cover the AI processing method). Awaiting final reviewer approval. |
| Decision | Outcome |
|---|---|
| Confidential vs. anonymous classification | Confidential. Demographic data pre-loaded from roster via SSO; participants do not self-select. Privacy notice discloses this fully. |
| Sentiment analysis disclosure | Standalone paragraph added to privacy notice covering: AI classification, thematic aggregation, anonymization, prohibition on use for employment decisions, explicit carve-out for the scoped jurisdiction. |
| Scoped jurisdiction exclusion | Quantitative responses included for all participants. Sentiment analysis (open-text AI processing) disabled. Qualitative review manual only. |
| Raw data deletion | Platform confirmed: raw response data can be deleted post-aggregation. Required by Data Privacy reviewer. Agreed. |
| Contractor inclusion | Included. Tagged as Contractor in the HR system's demographic field. |
Launch plan
Phased communications and activation plan across a 5-week window: pre-launch, field period, and close.
Key dates
- Sep 14Pre-launch awareness begins: knowledge board post live(done)
- Sep 25Updated privacy notice sent to platform team for configuration(done)
- Sep 28Survey launches: all comms channels activate(done)
- Oct 5 to 7Mid-survey reminder push (Day 10 to 12)(upcoming)
- Oct 9Survey closes(upcoming)
- Post-closeSentiment analysis (excluding the scoped jurisdiction). Reporting.(upcoming)
| Channel | Owner |
|---|---|
| Leadership email (from MD) | Survey Lead (drafts) / MD (sends) |
| Internal social platform posts | Associate Manager |
| Company newsletter submission | Associate Manager |
| Team messaging platform | Associate Manager |
| SharePoint tile | Survey Lead |
| Sub-function leader engagement | Survey Lead (via MD email) |
| Channel | Message |
|---|---|
| Internal Knowledge Board | "Coming soon" awareness post: survey opening Sep 28, more details to follow. |
| Leadership Email | MD sends to sub-function leaders: context, objectives, ask for amplification. |
| Channel | Message |
|---|---|
| Internal Social Platform | Launch post with survey link, 7-minute ask, representation-led framing ("How should we enable AI in FY27?"). |
| Company Newsletter | Submission live on launch day. Feature framing: "Your input shapes FY27 AI enablement." |
| Team Messaging | Team-level message with direct link and short context. |
| Channel | Message |
|---|---|
| Internal Social Platform | Reminder post with response rate encouragement (no specific number until confirmed). |
| Company Newsletter | Second submission if response rate warrants additional push. |
| Channel | Message |
|---|---|
| Internal Social Platform | Final reminder: "Last chance: survey closes tomorrow." |
| Team Messaging | Closing push from team leads if response rate below target. |
Campaign communications
Messaging strategy, framing direction, and key language decisions.
Selected direction: representation-led framing (Option B). Rationale: positions the survey as a mechanism for employee voice rather than a top-down measurement exercise, which is more aligned with the program's intent and more likely to drive response rates.
| Element | Decision |
|---|---|
| Primary headline | "How should we enable AI in FY27?" Used for newsletter launch. |
| Framing | Representation-led: your voice shapes the plan, not "tell us how we're doing" |
| Terminology | The program's approved term for AI tools, used consistently across all materials |
| Function reference | One approved abbreviation for the function, used consistently across all materials |
| Tone | Direct, concise, outcome-focused. No corporate filler. No em dashes. |
"The FY27 Q1 M&C AI Enablement Experience Survey opens [date]. This is year three of the survey, and the results directly shape our enablement investments for the year ahead. I'm asking you to take the survey and encourage your teams to do the same. [Survey link] It takes about 7 minutes. Thank you."
"The M&C AI Enablement Survey is live. How should we enable AI in FY27? Your input shapes the plan. Takes 7 minutes. [Link] Open through Oct 9."
| Use this | Not this | Applies to |
|---|---|---|
| The program's approved AI term | Mixed terms (AI, GenAI, Gen AI) | All materials |
| The function's approved abbreviation | Variant spellings | All materials |
| Confidential | Anonymous | Legal and privacy communications |
| Enablement experience | Training, L&D | Survey framing |
Portfolio note: All drafts above reflect actual campaign language with company-identifying details removed. The communications plan was produced as a Word document deliverable and maintained across multiple revision cycles. A detailed execution briefing was also produced for the Associate Manager joining the team mid-project, covering all channel ownership, deadlines, and approval protocols.